A P by John Updike Analysis

A P by John Updike Analysis In the short story A P, John Updike explains how Sammy is a young man working as a cashier. One day three young ladies come into the supermarket half dressed wearing only their swimsuits. Sammy is intrigued by these young women, along with everyone else in the supermarket. Sammy watches their every move, as the girls made their selections. Sammy tries to play the hero at the end of the story; however he may have been his own worst enemy. Sammy describes the three girls in great detail throughout the story. The one that caught my eye first was the one in the plaid green two-piece. She was a chunky kid, with a good tan and a sweet broad soft-looking can with those two crescents of white Just under it, where the sun never seems to hit at the top of the backs of her legs (496). Sammy refers to the next young lady as, one with chubby berry-faces, the lips all bunched together under her nose, this one, and a tall one, with black hair that hadnt quite frizzed right, and one of these sunburns right across under the eyes, and a chin that was too long-you know, the kind of girl other girls think is very striking and attractive but never quite makes it, as they very well know, which is why they like her so much (497). Last but not least, there was Queenie. She didnt look around, not this queen, she just walked straight on slowly, on these long white prima donna legs. She came down a little hard on her heels, as if she didnt wa lk in her bare feet that much (497). He had nothing better else to do than to day dream about the three young ladies, and ponder what to do next. From the third slot I look straight up this aisle to the meat counter, and I watched them all the way (498). It was a small town with not much to do. Sammy was not trying to make a career out of working at the A P supermarket. From the moment the girls walked into the supermarket Sammy was checking them out. The ladies were walking towards the meat department, being led by Queenie of course. They stopped and asked McMahon a question about somethings whereabouts in the supermarket. The moment the girls turned and started walking away from McMahon, Sammy noticed that McMahon was checking them out from head to toe. Sammy said, Poor kids, I began to feel sorry for them, they couldnt help it (498). In this moment, Sammys feelings for the girls changed, and he started to sympathize with them. He forms a different perspective of the girls. He feels sorry for them because of the way McMahon is gawking at them. Up to this point he has been looking at the two girls and Queenie the same way as McMahon did. Maybe Sammy did not see it that way just by looking at himself. He noticed how McMahon sized up their joints (498), and he did not approve. The girls make it to the check out aisle with their Herring Snacks. Sammy proceeds to check the snacks out for the young ladies. Lengel is Sammys manager, who is also a friend of Sammys family. Sammy spotted Lengel, as he made his way over to the check out aisle and the girls. Sammy immediately starts thinking oh great, here we go. Then everybodys luck begins to run out. Lengel comes in from haggling with a truck full of cabbages on the lot and is about to scuttle into the door marked MANAGER behind which he hides all day when the girls touch his eye. Lengels pretty dreary, teaches Sunday school and the rest, but he doesnt miss that much. He comes over and says, Girls, this isnt the beach. Lengel continues to repeat himself over and over again. The only time someone repeats themselves, is when one does not understand what the speaker is saying. This is not the case. Queenie and the girls understood what Lengel told them. But this isnt the beach (499). The girls were almost out of the store. They were not on this huge shopping spree. We werent doing any shopping. We just came in for one thing (499). Lengel would not leave the situation alone, he kept pushing the issue. That makes no difference, we want you decently dressed when you come in here (499). After arguing with Queenie, Lengel throws in the white flag. Girls, I dont want to argue with you. After this come in here with your shoulders covered. Its our policy (500). Sammy does not approve at all. He was offended by the way Lengel treated the girls. Sammy feels they were treated to harsh. Policy is what the kingpins want. What the others want is juvenile delinquency (499). As, Queenie and Plaid and Big Tall Goony-Goony, were leaving the supermarket Sammy decided to quit. He thought it was best to stand up for what you believe in. You didnt have to embarrass them (500). He did consider for a moment what he was doing was wrong, but he talked himself out of it. But it seems to me that once you begin a gesture its fatal not to go through with it (500). Lengel was trying to talk him out of it. He was trying to make Sammy think about what he was fixing to do. Lengel said, Youll feel this for the rest of your life (500). Sammy thought about that for a second but he remembered how he made that pretty girl blush makes me so scrunchy inside (500). Some people may argue Sammy was a true hero. He displayed a true act of heroism that day in the supermarket, and stood up for what he believed in. Sammy did not approve of the way everyone was gawking at the girls, and the way Lengel embarrassed. He felt protective of them. Sammy made the decision to quit his job based on what he thought was the right thing to do. However, Sammy got himself into this situation. Sammy quit so abruptly. He did not think of the consequences. If he hated his job that much he could have given them a two week notice. Sammy did not dwell on what type of stress this would put on his parents, or how hard it would be to find another job after quitting on a whim. He let his hormones get the best of him. The girls gave him a way out, gave him an excuse to quit the AP. Sammy acted immaturely, which is why he lost his job. Sammy showed throughout the story some heroic traits. His innocence and immaturity got the best of him. When Sammy left the supermarket he realizes what just happened. My stomach kind of fell as I felt how hard the world was going to be to me hereafter (501). Sammy comes to the realization that he has to grow up now. And that being an adult is hard work. He is no longer working for friend of the family. That he is not a child anymore, My white shirt that my mother ironed the night before (500). And Sammy did not want to be like his coworkers. Sammy did not regret the decision he made. He wanted to achieve bigger goals in his life than just being a store manager at the AP. Sammy quit his job because of his innocence and lack of maturity. Work Cited Updike John. AP. Exploring Literature. Writing and Arguing about Fiction, Poetry, Drama, and the Essay. Ed. Frank Madden 4thed. New York: Pearson Longman, 2009. 496-501.

Poes The Raven Essay -- Edgar Allen Poe

Raven During a cold, dark evening in December, a man is attempting to find some solace from the remembrance of his lost love, Lenore, by reading volumes of "forgotten lore." As he is nearly overcome by slumber, a knock comes at his door. Having first believed the knock to be only a result of his dreaming, he finally opens the door apologetically, but is greeted only by darkness. A thrill of half-wonder, half-fear overcomes the speaker, and as he peers into the deep darkness, he can only say the word "Lenore." Upon closing the door, another knock is immediately heard from the chamber's window. The narrator throws open the shutter and window, and in steps a large, beautiful raven, which immediately posts itself on the bust of Pallas Athena, the Greek goddess of wisdom, above the entrance of the room. Amused by the animal, the speaker asks it its name, to which the bird replies "Nevermore." Believing "Nevermore" to be the raven's name, the narrator's curiosity is piqued, but the speaker beli eves the name to have little relevancy to his question, for he had never before heard of any man or beast called by that name. Although the bird is peaceful, the narrator mutters to himself that it, like all other blessings of his life, will soon leave him. Again the bird replies "Nevermore." Intrigued, the speaker pulls a chair up directly before the bird to more readily direct his attention on the wondrous beast, and to figure out the meaning of the bird's single monotonous reply. While in contemplation in the chair, the speaker's mind turns to Lenore, and how her frame will never again bless the chair in which he now reposes. Suddenly overcome with grief, the persona believes that the raven is a godsend, intended to deliver him from his ang... ... end, and he made sure that no preceding stanza would "surpass this in rhythmical effect. "Poe then worked backwards from this stanza and used the word "Nevermore" in many different ways, so that even with the repetition of this word, it would not prove to be monotonous. Poe builds the tension in this poem up, stanza by stanza, but after the climaxing stanza he tears the whole thing down, and lets the narrator know that there is no meaning in searching for a moral in the raven's "nevermore". The Raven is established as a symbol for the narrator's "Mournful and never-ending remembrance." "And my soul from out that shadow, that lies floating on the floor, shall be lifted - nevermore!" Works Cited Poe, Edgar Allen. "The Raven." McQuade, 1688-91. Poe Edgar Allen. "The Philosophy of Composition." McQuade 1671-79.

Literary Elements Essay

The following paper will discuss how symbolism and characters relate and contribute to the overall theme behind the story, â€Å"The Necklace.† Those symbols and characters suggest that just because something is perceived to be beautiful and worthy, that deception could be the reality. The theme of a story is basically the idea behind the story (Clugston 2010). In Guy de Maupassant’s â€Å"The Necklace,† the theme could be concluded as being the idea that appearances are deceptive. For most people, appearances are the most important aspects in life. Social stature, wealth, and physical appearances can conflict with a person in regards to importance as seen by one ’s self and by others leading to deception. In the story Madame Loisel perceives herself as something she is not. She believes that she should be that of wealthy and lavished with material items. In reality she is of the middle class coming from a family of employees, not rich at all. To her, material items, looks, and social status are what make a person â€Å"wealthy.† The fact of having a loving husband, a comfortable home, and dinner on the table is of no importance because she does not have the diamonds, furs, or the extravagant house, which to her are the most important as pects of life. A symbol is something that has literal meaning, but stands for something else (Clugston 2010). Symbolism is used numerous times in the story. When Matilde visits her friend that she envies, she is told to look through what seemed to be the most luxurious box housing numerous expensive pieces of jewelry. She did not realize that the box, in fact, housed a worthless piece of deception. Madame Loisel had a hard time deciding which would be the most affective when flaunting her so-called beauty at the party containing all the higher class people. The one that radiated the most was the one that best suited her. She was ignorant of the fact that such an appearance could be as deceptive as the appearance she would display in the crowd. The necklace itself symbolizes the true meaning of deceptive appearances. It shimmers and shines and changes in the story. That change goes unnoticed by Madame Forestier. It changes from worthless to precious and that suggests that the true value of something only depends on the perception of the appearance. Those perceptions and appearances can be easily deceivable. For Madame Loisel, the appearance of a diamond necklace from a box containing numerous pieces of jewelry was precious and can only be seen as such. Characterization is used in the story by the author to describe the overall appearance of Madame Loisel and her thoughts and feelings about her appearance and her thoughts on the appearances of others. She is described as being a beautiful woman on the outside, but not as beautiful on the inside, adding to the theme of deceptive appearances. Her appearance at the party seems like that of higher class being she is wearing a nice dress with an â€Å"expensive† piece of jewelry. She is noticed by many while socializing and dancing forgetting about the reality that waits for her in the other room. Being unappreciative of what she has makes her beautiful appearance deceivable because beauty if more than just physical appearance. Her actions lead to harsh results that make her poor in physical appearance and assets. The characters and symbols in the story contribute to the theme in ways of defining the true meaning of deceptive appearances. The appearance of the jewelry box is illustrated as giving the jewelry a sense of richness. The necklace is viewed as a source of power and gives the main character feelings of higher self-worth even though it is worthless. Madame Loisel is a beautiful woman at the beginning of the story, but the readers know the lack of true beauty she has. She tries to mislead the higher class with her appearance after buying the new dress and borrowing the diamond necklace. This in turn leads to her misfortune and leaves the audience in shock when the truth about the necklace is brought to light. Reference Clugston, R.,W. 2010. Journey into literature. Retrieved from: https://content.ashford.edu/ Books/AUENG125.10.2

Dancing with the White Rabbit

Carly Turner English 102 Polliard May 5th, 2011 Dancing With The White Rabbit People go under sedation all the time. They jump into the rabbit hole to receive colonoscopies, plastic surgery, dental work and other various medical procedures. Today’s world has become accustomed to regular use of sedation drugs however they do not realize just how dangerous they can be. There are many factors to be taken into account when someone is put under. Proprofol (Diprivan), a drug that is used to induce sedation, which is the cause of many medical malpractices and deaths, is not supervised enough in the medical community.Propofol is one of the most widely used forms of anesthesia (Nytimes. com). It was invented 20 to 25 years ago (News Week). It has multiple benefits over general anesthesia. Unlike general anesthesia, propofol has rapid onsets. â€Å"If you try to count backward from 100 after it's injected, you don't get to 97,† says Dr. Wischmeyer, a University of Colorado Anesth esiologist (Wall Street Journal). It also allows patients to recover and return to baseline activities such as eating and breathing on their own faster. In addition, it can result in less nausea and vomiting in patients (Ismp. rg). Because of this many practioners feel a false sense of security when using propofol. It can be harmful and even deadly if the person who is administering it is not trained in drugs that cause deep sedation and general anesthesia. On the labeling of Diprivan (Propofol), it is intended â€Å"for general anesthesia or monitored anesthesia care sedation†, meaning that that drug should only be administered by people trained in general anesthesia and not involved in the procedure being done. Propofol is an exact science. Dosing needs to be based on the patient’s tolerance to the drug.A number of factors including the age, weight, and how hydrated the person is factors into the efficiency of the drug (News Week). The tolerance can vary and can chan ge easily. Also, for a patient who uses it the first time, it’ll be much more potent but for a patient who uses it often it stays in the tissues and creates a tolerance to the drug (Inside Surgery). The possible side effects, are changes in moods and emotions, dizziness, drowsiness, and a lack of coordination (Drugs. com). The harsher effect is that a patient can go from breathing normally to being in respiratory arrest in seconds, even at what seems like a low dose.There are also no reversal agents to propofol, which means that the drug’s adverse effects have to be treated while the drug is being metabolized in the body (Inside Surgery). Considering all of these variables this makes working with propofol difficult and somewhat unpredictable, even for a trained professional. If a patient isn’t monitored closely enough by a person trained in sedation while on propofol then they can quickly go into respiratory arrest and thus get brain damage or die from not enoug h oxygen to the organs and brain (Ismp. rg). During a procedure, a nurse who was trained in moderate sedation, assisted a gastroenterologist in surgery by giving the patient propofol. The nurse gave too high of a dosage of propofol to the patient and the patient started experiencing respiratory arrest. In another case, a physician thought it would be safe to administer propofol himself while performing a breast augmentation surgery. According to a poll, eighty-three percent of people thought it was wrong for a surgeon to administer the propofol himself (Survey. com).The young patient died from not getting enough oxygen to the brain because there was no one there to supervise her. Nurses have been asked to give â€Å"a little more† of the propofol if a patient moved. Anesthesiologists have been known to leave the room and leave the syringe filled with propofol and a needle in the IV port so that the nurses can monitor the patient alone themselves. This has been brought to the attention of some hospital’s leaders however no laws have been enacted about this. Additionally, money is an issue when deciding the safety of the patient.There is sometimes an unwillingness of insurers to reimburse anesthesiologists for their care and thus nurse-administered propofol happens quite often and untrained nurses may be caught in the middle of such a debate and feel pressures to administer the propofol themselves. States in the U. S. all have different views on propofol and whether or not it needs to be administered by a trained anesthesiologist or if a nurse should be allowed to do it (Kathy Dix). On an online survey seventy-eight percent of people believe that a trained anesthesiologist should be in control of the propofol and not a nurse (Survey. om). It usually comes down to that health care facilities board and is not decided by the state. In a recent survey, it stated that ninety-six percent of the people thought that every hospital and healthcare facility s hould have set rules on the matter (Survey. com). In addition, American Society of Anesthesiologists, American Association of Nurse Anesthetists, and American A ssociation for Accreditation of Ambulatory Surgery Facilities believe that the only persons trained in administering general anesthesia should administer propofol to non-ventilated patients.The American Society of Anesthesiologists suggests that if that is not possible then non-anesthesia staff who do administer the drug should be qualified to rescue the patients if their level of sedations becomes deeper than intended (Ismp. org). Along with the issue of propofol not being safely administered, it is also abused in the medical community itself. This can be done easily because it is not listed as a â€Å"controlled substance† by the Food and Drug Administration.The drug is likely to be liked by abusers because it induces relaxation or sleep and can cause euphoria and also leaves the bloodstream so fast that it is diffi cult to detect (Nytimes). Anesthetists and abusers of propofol say that it can bring a brief but captivating high as the sedation wears off. It has been referred to as â€Å"dancing with the white rabbit† (referring to the white color of the drug) and â€Å"pronapping† because the drug induces a short sleep that many practioners and medical personnel use between their long shifts (Wall Street Journal). Many practioners do not feel that propofol should be a more controlled substance.However, according to a poll, eighty-seven percent of people think that propofol should be listed as a controlled substance (Survey. com). Naming propofol a controlled substance under the Drug Enforcement Agency’s rules would require the hospitals to track their inventory, account for all the propofol vials, list all of it’s users, and lock it up with the hospital’s narcotics. If these actions were taken doctors and nurses seeking rehabilitation for their abuse of propof ol might cost them their licenses and lead to them having criminal charges because they would have been abusing a Drug Enforcement Agency controlled drug.Michael Jackson’s young death is the most well-known case of propofol abuse and has rekindled the propofol controversy the last two years. Detectives found large quantities of propofol and oxygen tanks in his home. Along with this they found that he had a personal physician that allegedly admitted to administering the drug to Jackson the day the singer died. Jackson reportedly had insomnia and was seeking aid from the drug. It seemed that his dance with the white rabbit caused his death, and may be the cause of many others if not taken into control. ’It enters your bloodstream fast, and even highly trained anesthesiologists can't control it, and die. They don't even have seconds to pull out the needle,’ said Art Zwerling, a registered nurse anesthetist and counselor with the Association of Nurse Anesthetistsâ⠂¬  (Wall Street Journal). When the drug is being used properly there should be strict procedures enforced regarding the supervision of vital signs and oxygen saturation to assure that the patient is safe. Health care facilities should inform all the staff working around propofol how dangerous it is.Today’s standards on the administration of Diprivan (Propofol) are too lenient and need to be reformed. In conclusion, the distribution and handling of this drug needs to be strictly supervised. Work’s Cited â€Å"What the Heck is Proprofol? More Info On the Drug That May Have Killed Michael Jackson† News Week. Web. 29 Jul. 2009. <http://www. newsweek. com/blogs/the-human-condition/2009/07/29/what-the-heck-is-propofol-more-info-on-the-drug-that-may-have-killed-michael-jackson. html> â€Å"How to use Diprivan† Drugs. com. Web. 18 Mar. 2011. <http://www. drugs. om/diprivan. html > â€Å"Propofol (Drug)† Web. 7 Aug. 2009. <http://topics. ny times. com/topics/news/health/diseasesconditionsandhealthtopics/propofol/index. html> â€Å"Michael Jackson’s Death From Propofol† Inside Surgery. Web. 24 Aug. 2009. <http://insidesurgery. com/tag/diprivan/> â€Å"Practical Guide to Moderate Sedation/Analgesia† Odom-forren. Donna Watson. 2005. Mosby Inc. â€Å"Propofol (A Drug Used For Sedation)† Carly Turner. Survey ages 18-50, 23 surveyors. Web. 4 May. 2011. Survey. com <http://www. survey. com/cgi-bin/pollxt. pl? poll=PM2U1AR9U9G8>

Cocaine Bashing essays

Cocaine Bashing essays The world will always have illegal drug problems until new strategies are developed is this true. And what are some of the problems and solutions. Illegal drugs will always be a problem in the world. Illegal drugs cause people to steal from people or houses so they can pay for their drugs. Maybe even kill for money. On top of this addicts get in trouble with the law. It causes terrible problems for your health and body and you end up getting addicted to it. I think it is true that if the world will always have illegal drug problems until strategies are developed. I think some solutions could be to have injection rooms and if you are addicted you should obtain a license and obtain the drugs for free instead of getting it from dealers. Illegal drugs are found all over the world and it will be like that unless something is done. Drugs cause people of all ages young and all to steal, they steal because they need money to pay for the drugs. They dont want to do but they have to because they are addicted. Theyre stealing gets them into trouble with the law. One for stealing and two for possession of illegal. I think some solutions for people who are addicted and need to steal are they could go to special injection rooms were they are given drugs which are then reduced slowly until the person is rid of the addiction. Like in the U.K. and Sweden they do this but in places like America they just have illegal drug dealers. Also they could invent a patch like they did for cigarettes accept for different types of drugs. The people who sell are even worse they find pour people on the streets to sell it for them. If they dont pay up in the end they would often get killed or to torture them they would kill their family. The dealers mostly would always or make the drugs themselves, which is causing all the problems in the first place. The worst thing about doing drugs is what it does t ...

Customer according to the GUS site the CEO is Essays

Customer according to the GUS site the CEO is Essays Customer according to the GUS site the CEO is Essay Customer according to the GUS site the CEO is Essay Customer harmonizing to the GUS site the CEO is John Peace ( non Pearce per your instance and retentions in Burberry are 66 % non 77 % ( due to gross revenues of stock in 2003 ) Question 1. Using appropriate constructs and techniques evaluate GUS’s portfolio of concerns. Provide recommendations for the hereafter development of the portfolio. In his book Competitive Strategy’ Michael Porter introduces the construct of nucleus competency and declares that it is of import that a company knows and understands what is core’ to the success of it’s concern and how to protect this from rival reproduction in order to keep leading in their market. However, in today’s fast traveling environment singularity is difficult to continue and both merchandises and engineerings are able to be replicated at a really fast gait, therefore go forthing the distinguishing factor as the quality of service it offers it’s clients over and above it’s rivals. Where multiple merchandises, services or concern units are concerned the interrelatednesss between each strategic concern unit is overriding to success ( Porter, Competitive Advantage’ ) and a true trial of corporate competence. Prahalad and Hamel take this construct farther by presenting three trials for corporate competence supplying entree to a broad assortment of markets a nucleus competency should do a important part to perceived client benefits should be hard for rivals to replicate. GUS is a retail and concern services group ( www.gusplc.com ) which has been stream-lined from a diverse pudding stone into a group with three clear divisions or strategic concern units ( SBU ) ARG, Experian and Burberry’s ( Appendix 1 ) . Each division is clearly defined and cover the mass market ( ARG ) , the quality high terminal market ( Burberry ) and client intelligence ( Experian ) . It can be seen from the SBU reappraisal ( Appendix 1 ) that separately, non of the concern units pass’ the three measure competence trial, nevertheless, taken corporately as one, the GUS imperium, together they form a alone portfolio and work together for the benefit of the overall group ( GUS ) and rather perchance alone in holding three such distinct, and yet complementary divisions, all necessary to guarantee corporate advantage and market growing. Market Growth/ Market Share ( Boston Group Matrix ) overview and recommendations. High Low High Star Experian Question Mark – Burberry’s Low Cash Cow ARG Dog’s disposed of in reorganization restructure Taking the information from the SBU overview in Appendix 1 and using each portfolio within the Boston matrix it may be surmised that the Cash Cow is the ARG group. As the UK’s largest trading group, ARG has a big market portion and a figure of loyal clients and a sustainable income watercourse. It’s scheme is to keep gross revenues and market portion and take a defensive place. Income from the hard currency cattles can be used to fund and turnaround the inquiry Markss, Burberry’s. Burberry’s is in a growing niche market of luxury merchandises for hard currency rich and image witting clients and re-establishing the trade name could guarantee a high net income return for the hereafter. The star is Experian, which has a high market portion in a turning market and generates big amounts of hard currency for GUS as an entity. As seen from the SBU analysis, costs associating to the direction of this concern unit are low in comparing to the returns, compared with ARG and Burberry. Income from this SBU can besides be used to fund and develop Burberry. By pooling the resources of both ARG and Experian, the Burberry trade name can be given the accent on merchandise design and selling that it needs to turn to rule it’s market. Operating in a luxury market, there is possible for high returns. Of class, the GUS group should non free sight of it’s original and loyal clients, those who frequent the ARG concerns and the new corporate clients who purchase intelligence from Experian. It, in bend, needs to go on to reinvest in keeping and increasing it’s place in the market. It is paramount that the demands and wants of these two SBU’s must non be compromised in order to fund Burberry growing. In add-on by utilizing information gathered from the Experian database, the group as a whole could utilize this to their advantage to profile and aim bing and possible clients, capable to data protection limitations, for both the ARG and Burberry concern units – therefore enabling growing for the GUS concern as a whol e. Question 2. Explain how design rules could be applied to develop the public presentation of Experian and Burberry. Advise Ms Bravo how the design procedure should be managed at Burberry. Harmonizing to Kotler and Rath, most companies lack a design touch but that successful design is built-in to a companies success. Design is non merely the look/ feel/ styling of a merchandise, instead it is much more than that and that companies may see an addition in profitableness by taking on board the design elements of public presentation quality, lastingness, visual aspect and cost. ( Kotler et Al ) and guaranting that clients demands are met both practically and aesthetically. Using the above constructs, pertinent inquiries, such as those suggested below, may be asked of bing and possible clients. By understanding and pass oning the design demands suitably, Experian and Burberry can help their corporate public presentation by selling merchandises and services that clients want and increase satisfaction because they are presenting what the client demands. Experian Burberry Performance What information do you necessitate and how should it be presented? What map do you necessitate from your coat, heat and or H2O opposition? Quality What format should the information be in, electronic e.g. hypertext markup language or the printed word Quality and criterion of coating is synonymous with the trade name Lastingness Is this to be a one off study or repeated at regular intervals Is this to be a seasonal/ manner point or a long term investing Appearance Does the information demand to incorporate with other that you hold, does it necessitate to be formatted in a certain manner? Do you desire high manner or authoritative expression? Cost What budget do you have†¦.ok, so these are the options available to you The scope varies in monetary value from ten to y dependent upon the point purchased. Let me cognize what you wish to pass and I will demo you what is in that scope. Having ascertained the customers’ exact demands and merchandise demands, Trueman and Jobber take the construct farther by taking the design rule to a competitory degree and presenting the four dimensions Value, Image, Process and Production ( VIPP ) . Should Experian and Burberry’s introduce such a system, so this value added procedure monitors’ the new product/ service development through construct to bringing. Value represents the customers’ perceptual experiences of value and whether outlooks have been met, whilst the image portrayed by the company in presenting the merchandise or service to the client is of paramount importance to the company. This should all be driven by a procedure from construct to fruition and the production seasonably and efficient. All elements within the VIPP procedure can be monitored by set abouting research throughout the four phases and by enforcing quality control systems for both the customers’ and companies benefit , as demonstrated in the tabular array below. Customer attitudes Company public presentation Value Design Quality Standards client outlooks Perceived and existent merchandise value net income borders merchandise retail monetary value Image Perceived individuality Promotion Perceived company image/ attitudes towards trade name Brand equity Procedure Needs/wants to company Translation of needs/ wants Idea coevals to concept/product proving Working coherently as a squad Production Handiness when required Efficiency Materials/ associated costs Time to market ( Based on article Competing through design ) Note:Ms Bravo Subject:Design Process at Burberry Further to our recent treatments, delight happen listed below an overview of how the design procedure may be managed at Burberry’s. First, it is most of import that the procedure has non merely senior direction bargain in, but has a senior member of staff with overall duty to drive the procedure and demo committedness to all staff concerned. I would urge taking the undermentioned stairss if they are non in topographic point at nowadays: Brief staff on the importance of design within the administration, the function that it plays and the impact on single sections. Continue to use taking edge manner interior decorators to maintain up to day of the month with tendencies both in the UK and abroad. Employment interior decorators to introduce luxury must hold points and involve clients in think armored combat vehicle Sessionss, offer incentives to take portion. Appoint an overall design title-holder within Burberry’s and a learning circle group formed by representatives from each of the internal sections. Create one or more focus group of mark clients to prove design thoughts and constructs and advise on the manner frontward. See offering inducements such as price reductions off merchandises to take portion in these research treatment groups. Introduce a entire quality direction procedure to guarantee quality of both systems and processes throughout the design and bringing stage. By set abouting the above activities the company will present and keep a stronger design and client focal point. ( Customer, delight see? ? ? against one of the diary articles sent – you will necessitate to add twelvemonth and name of diary. ) Bibliography Brassington, F, Pettitt, S ( 2000 ) Principles of Marketing( 2neodymiumEdition ) ( Essex, Pearson Education Limited: 2000 ) Donaldson, B ( 1995 ) Customer Service as a Competitive StrategyJournal of Strategic Marketing, Vol.3 No.2: June 1995 Doyle, P ( 1998 ) Marketing Management and Strategy( 2neodymiumEdition ) ( Hemel Hempstead, Prentice Hall: 1998 ) Drummond, G, Ensor, J, Ashford, R ( 2003 ) Strategic Selling: Planning and Control( 2neodymiumEdition ) ( Oxford, Butterworth Heinemann: 2003 ) Egan, C ( 1997 ) Creating Organisational Advantage( 3rdEdition ) ( Oxford, Butterworth Heinemann: 1997 ) Grant, R ( 1992 ) Contemporary Strategy Analysis( 2neodymiumEdition ) ( Cambridge Massachusetts, Blackwell Publishers: 1992 ) Johnson, G. Scholes, K ( 2002 ) Researching Corporate Strategy( 6Thursdayedition ) ( Harlow, Financial Times, Prentice Hall: 2002 ) Kotler, P ( 1997 ) Marketing Management – Analysis, Planning, Implementation and Control )( 9ThursdayEdition ) ( New Jersey, Prentice Hall: 1997 ) Kotler, P Rath, A ( twelvemonth of diary to be inserted by client? ? ) Design: A Powerful But Neglected Strategic Tool( ? ? ? name of diary to be inserted by client ) Lynch, R ( 2003 ) Corporate Strategy3rdedition. ( London, Financial Times Pitman: 2003 ) Porter, M ( 1985 ) Competitive Advantage: Creating and Sustaining Superior Performance( New York, Free Imperativeness: 1985 ) Prahalad, C.K. Hamel, G ( 1990 ) The Core Competence of the Corporation( Harvard Business Review May – June 1990 ) Trueman, M Jobber, D ( 1998 ) Competing Through Design( Long scope planning, Vol.31, 1998 ) Whittington, R ( 1997 ) What is Strategy and does it Matter?London, International Thompson Business Press: 1997 ) www.bbc.co.uk www.gusplc.com Appendix 1 ARG the argos retail group Incorporates the high street shops, place shopping and cyberspace concerns. Most of the trade names within the ARG are good known in their ain right, such as ARGOS, Kay’s and GUS and each are known for the comprehensiveness of merchandises and services it offers clients. Offering multi channel buying and distribution options for the mass market client. Core competency 1. Established for over 100 old ages this division represents the modern equivalent of the original trade name and screens every demand for the place. Core competency 2 It is really difficult in such a market to be alone, with rivals such as Next presently ruling the place shopping market. Does non run into standards for nucleus competency 3. ARG’s current direction squad ( www.gusplc.com ) are concentrating on a growing scheme, late purchased of 33 index shops, thereby supporting their topographic point in the market. In 2002, gross revenues from this division amounted to ?4,629m, which translated to ?255m of net income before revenue enhancement, this division was the most profitable in that twelvemonth and is presently the UK’s prima ware retail merchant ( www.gusplc.com ) . Experian Experian is a planetary leader in the information services market place ( www.gusplc.com ) . Experian emerged in the 1990’s and offered client intelligence information to corporations prepared to pay for such and has grown in strength to offer a broad pick of information services covering a assortment of industries. Core competency 1. In today’s market topographic point, cognition is power and Experian offers a broad assortment of up to day of the month services to different markets. Core competency 2. Whilst it should be hard for rivals to retroflex the exact information held by Experian. it is non the lone company offering intelligence. Core competency 3 non satisfied. It’s strength is in the trade name name and the quality of the information held on it’s database and degree of service it offers it’s customers’ . In market research fields the name experian is really good known for the databases of information it holds and many recognition card companies and the similar use their services to execute recognition card and fiscal evaluation cheques In 2002 gross revenues amounted to ?1092m of which ?229m was net income before revenue enhancement. Experian are the lifting stars of the GUS portfolio and are concentrating on a growing scheme, late denoting the purchase of the company LowerMyBills.com. ( www.gusplc.com ) . Burberry’s Burberry’s offers quality interior decorator apparels Operating in a niche market it is presently being further developed to offer luxury accoutrements and has late appointed immature Italian American interior decorator to broaden the age scope entreaty of its apparels and to concentrate on pulling younger adult females, by utilizing both immature famous person ( Kate Moss ) and immature royal ( Frederick Windsor ) indorsement. Burberry’s has a strong trade name image with it’s strength in being known as offering high quality merchandises, whilst it’s failings have been the perceptual experience of the age of adult female who wears the trade name, this is now being addressed. Harmonizing to Prahalad and Hamel’s foremost core competency trial, Burberry’s were non originally supplying entree to a broad assortment of markets as their nucleus client was middle/ older aged adult females. This has now been addressed and entree to the merchandises increased by presenting a younger profile and a scope of luxury merchandises from tickers to jackets for Canis familiariss. The Burberry cheque is synonymous with the trade name and one would assume, patented so should be hard for rivals to retroflex. Core competency 3. In 2002 gross revenues amounted to ?625m and gain before revenue enhancement of ?64. In 2003 GUS sold portions in Burberry and now holds 66 % of portions in the company ( www.gusplc.com ) Undertaking I Kaye Adamson undertake that in line with my contractual duties this work is wholly original, and has non been copied from any website or any other beginning, either in whole or in portion. By subjecting this work I understand that if my work is found to be plaigerised that I will non merely give up my fee but besides be capable to legal proceedings in order to retrieve amendss for loss of net income and harm to concern repute. Furthermore, I understand that I may be capable to legal proceedings from any 3rd parties such as the terminal clients and copyright holders of the original work who may hold had their rights infringed or suffered loss as a consequence of my actions. I besides understand that in add-on I will be apt to a ?100 disposal charge and that I may be apt for legal costs. I understand that this e-mail and the work I am subjecting may be used as grounds against me if I breach this project. Please take this to represent my electronic signature. Kaye Adamson

Great White Fleet Circles the Globe

Great White Fleet Circles the Globe A Rising Power In the years after its triumph in the Spanish-American War, the United States quickly grew in power and prestige on the world stage. A newly established imperial power with possessions that included Guam, the Philippines, and Puerto Rico, it was felt that the United States needed to substantially increase its naval power to retain its new global status. Led by the energy of President Theodore Roosevelt, the US Navy built eleven new battleships between 1904 and 1907. While this construction program greatly grew the fleet, the combat effectiveness of many of the ships was jeopardized in 1906 with the arrival of the all-big gun HMS Dreadnought. Despite this development, the expansion of naval strength was fortuitous as Japan, recently triumphant in the Russo-Japanese War after victories at Tsushima and Port Arthur, presented a growing threat in the Pacific. Concerns with Japan Relations with Japan were further stressed in 1906, by a series of laws which discriminated against Japanese immigrants in California. Touching off anti-American riots in Japan, these laws were ultimately repealed at Roosevelts insistence. While this aided in calming the situation, relations remained strained and Roosevelt became concerned about the US Navys lack of strength in the Pacific. To impress upon the Japanese that the United States could shift its main battle fleet to the Pacific with ease, he began devising a world cruise of the nations battleships. Roosevelt had effectively utilized naval demonstrations for political purposes in the past as earlier that year he had deployed eight battleships to the Mediterranean to make a statement during the Franco-German Algeciras Conference. Support at Home In addition to sending a message to the Japanese, Roosevelt wished to provide the American public with a clear understanding that the nation was prepared for a war at sea and sought to secure support for the construction of additional warships. From an operational standpoint, Roosevelt and naval leaders were eager to learn about the endurance of American battleships and how they would stand up during long voyages. Initially announcing that the fleet would be moving to the West Coast for training exercises, the battleships gathered at Hampton Roads in late 1907 to take part in the Jamestown Exposition. Preparations Planning for the proposed voyage required a full assessment of the US Navys facilities on the West Coast as well as across the Pacific. The former were of particular importance as it was expected the fleet would require a full refit and overhaul after steaming around South America (the Panama Canal was not yet open). Concerns immediately arose that the only navy yard capable of servicing the fleet was at Bremerton, WA as the main channel into San Franciscos Mare Island Navy Yard was too shallow for battleships. This necessitated the re-opening of a civilian yard on Hunters Point in San Francisco. The US Navy also found that arrangements were needed to ensure that the fleet could be refueled during the voyage. Lacking a global network of coaling stations, provisions were made to have colliers meet the fleet at prearranged locations to permit refueling. Difficulties soon arose in contracting sufficient American-flagged ships and awkwardly, especially given the point of the cruise, the majority of the colliers employed were of British registry. Around the World Sailing under command of Rear Admiral Robley Evans, the fleet consisted of the battleships USS Kearsarge, USS Alabama, USS Illinois, USS Rhode Island , USS Maine, USS Missouri, USS Ohio, USS Virginia, USS Georgia, USS New Jersey, USS Louisiana, USS Connecticut, USS Kentucky, USS Vermont, USS Kansas, and USS Minnesota. These were supported by a Torpedo Flotilla of seven destroyers and five fleet auxiliaries. Departing the Chesapeake on December 16, 1907, the fleet steamed past the presidential yacht Mayflower as they left Hampton Roads. Flying his flag from Connecticut, Evans announced that the fleet would be returning home via the Pacific and circumnavigating the globe. While it is unclear whether this information was leaked from the fleet or became public after the ships arrival on the West Coast, it was not met with universal approval. While some were concerned that the nations Atlantic naval defenses would be weakened by the fleets prolonged absence, others were concerned about the cost. Senator Eugene Hale, the chairman of the Senate Naval Appropriation Committee, threatened to cut the fleets funding. To the Pacific Responding in typical fashion, Roosevelt replied that he already had the money and dared Congressional leaders to try and get it back. While the leaders wrangled in Washington, Evans and his fleet continued with their voyage. On December 23, 1907, they made their first port call at Trinidad before pressing on to Rio de Janeiro. En route, the men conducted the usual Crossing the Line ceremonies to initiate those sailors who had never crossed the Equator. Arriving in Rio on January 12, 1908, the port call proved eventful as Evans suffered an attack of gout and several sailors became involved in a bar fight. Departing Rio, Evans steered for the Straits of Magellan and the Pacific. Entering the straits, the ships made a brief call at Punta Arenas before transiting the dangerous passage without incident. Reaching Callao, Peru on February 20, the men enjoyed a nine-day celebration in honor of George Washingtons birthday. Moving on, the fleet paused for one month at Magdalena Bay, Baja California for gunnery practice. With this complete, Evans moved up the West Coast making stops at San Diego, Los Angeles, Santa Cruz, Santa Barbara, Monterey, and San Francisco. Across the Pacific While in port at San Francisco, Evans health continued to worsen and command of the fleet passed to Rear Admiral Charles Sperry. While the men were treated as royalty in San Francisco, some elements of the fleet traveled north to Washington, before the fleet reassembled on July 7. Before departing, Maine and Alabama were replaced by USS Nebraska and USS Wisconsin due to their high fuel consumption. In addition, the Torpedo Flotilla was detached. Steaming into the Pacific, Sperry took the fleet to Honolulu for a six-day stop before proceeding on to Auckland, New Zealand. Entering port on August 9, the men were regaled with parties and warmly received. Pushing on to Australia, the fleet made stops at Sydney and Melbourne and was met with great acclaim. Steaming north, Sperry reached Manila on October 2, however liberty was not granted due to a cholera epidemic. Departing for Japan eight days later, the fleet endured a severe typhoon off Formosa before reaching Yokohama on October 18. Due to the diplomatic situation, Sperry limited liberty to those sailors with exemplary records with the goal of preventing any incidents. Greeted with exceptional hospitality, Sperry and his officers were housed at the Emperors Palace and the famed Imperial Hotel. In port for a week, the men of the fleet were treated to constant parties and celebrations, including one hosted by famed Admiral Togo Heihachiro. During the visit, no incidents occurred and the goal of bolstering good will between the two nations was achieved. The Voyage Home Dividing his fleet in two, Sperry departed Yokohama on October 25, with half heading for a visit to Amoy, China and the other to the Philippines for gunnery practice. After a brief call in Amoy, the detached ships sailed for Manila where they rejoined the fleet for maneuvers. Preparing to head for home, the Great White Fleet departed Manila on December 1 and made a week-long stop at Colombo, Ceylon before reaching the Suez Canal on January 3, 1909. While coaling at Port Said, Sperry was alerted to a severe earthquake at Messina, Sicily. Dispatching Connecticut and Illinois to provide aid, the rest of the fleet divided to make calls around the Mediterranean. Regrouping on February 6, Sperry made final port call at Gibraltar before entering the Atlantic and setting a course for Hampton Roads. Reaching home on February 22, the fleet was met by Roosevelt aboard Mayflower and cheering crowds ashore. Lasting fourteen months, the cruise aided in the conclusion of the Root-Takahira Agreement between the United States and Japan and demonstrated that modern battleships were capable of long journeys without significant mechanical breakdowns. In addition, the voyage led to several changes in ship design including the elimination of guns near the waterline, the removal of old-style fighting tops, as well as improvements to ventilation systems and crew housing. Operationally, the voyage provided thorough sea training for both the officers and men and led to improvements in coal economy, formation steaming, and gunnery. As a final recommendation, Sperry suggested that the US Navy change the color of its ships from white to gray. While this had been advocated for some time, it was put into effect after the fleets return.